C'était du marketing viral, dans ce dernier cas :
http://www.greenbaypressgazette.com/sto ... /88527696/Citer:
Green Bay's creepy clown was marketing ploy
Shelby Le Duc, USA TODAY NETWORK-Wisconsin 9:42 p.m. CDT August 10, 2016
GREEN BAY - It didn't take long for photographs of a creepy clown wandering the streets of downtown Green Bay at night to instill fear in residents, inspire conspiracy theories and dominate international news headlines.
It turns out, that was the point. The handful of dimly lit photos of a sinister-looking clown with a clutch of black balloons, dubbed "Gags," was the first salvo in an online marketing campaign for a locally produced short film.
Adam Krause, of Green Bay, announced on Facebook this week that "Gags" is the title of an upcoming short film for which he is the writer, producer and director.
Gags the Clown's official Facebook page was created Aug. 2. Krause wrote on Facebook that he hoped he and others involved with the film could use social media to create a small viral campaign that would reach a couple hundred people.
The first photos of Gags were shared tens of thousands of times, exceeding Krause's initial expectations. The attention ignited a social media firestorm that attracted all kinds of people who, whether they thought it funny or terrifying, could not help but click the "share" button.
In a week and a half the page has more than 50,000 likes on Facebook, and news stories have appeared as far away as Ireland, Brazil and Germany.
Krause could not be reached for comment Wednesday.
In the Facebook post, Krause wrote about his fascination with how clowns, which were traditionally symbols of happiness and entertainment, have evolved into something frightening for many people, including himself. He said the main inspiration behind last week's Gags shenanigans was news stories about other mysterious clowns.
"Back in 2014, I came across a news story that detailed the exploits of an individual who dressed up like an 'evil' clown and wandered the streets at night," he wrote. "Then another one popped up. Then another. Soon, it was a phenomenon. And people were loving it."
That led him to wonder about those clowns' motivations.
"Being a filmmaker and lover of the horror genre, I tried answering those questions creatively in the form of a screenplay, and that's when Gags was born," he wrote.
Krause's Facebook profile says he studied radio, television and film at the University of Wisconsin-Oshkosh.
Krause and his film crew had wanted to keep Gags' secret for a little longer and include four more Gags sightings in Green Bay to promote the film. However, according to Krause's post, some actors who did not get parts in the film "felt it was their civic duty to inform the media of what was really going on."
Krause said work on the film began a year ago and he expects it to be finished by the end of the year.
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